PoliChollo Market , one of the online supermarkets with the greatest future prospects due to its customer service and competitive prices, reveals the keys to the development of electronic commerce in Spain and the key trends in electronic commerce in 2022: what is the future of electronic commerce.
In recent years, we have seen a lot of development in e-commerce, from process automation to augmented reality technologies. Let's take a look at the e-commerce trends that will be relevant in 2023 and what the future holds.
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Expansion of the e-commerce market: a global trend for the coming years
The rise of mobile commerce
Direct sales to the end customer (D2C)
Omnichannel
Personalization
Automation
Voice Assistants
Expansion of the e-commerce market: a global trend for the coming years
Buyers' interest in remote interaction with sellers continues to grow. If fantuan database the pandemic, the key factor in attracting consumers was to improve the shopping experience, during the COVID-19 period, the decision to go online was additionally influenced by restrictions on offline shopping and the demand for delivery of goods. As a result, consumer habits have changed, users have actively adopted new solutions. In modern realities, they are no longer perceived as advertising campaigns, but as important conditions that shape purchasing behavior.
E-commerce trends in 2022 aim to create the most convenient purchasing process for the consumer with a quick resolution of all their questions and doubts.
The rise of mobile commerce
Along with an increase in confidence in online shopping, there is also an increase in sales from mobile devices. To a certain extent, this is due to the high frequency of use of smartphones and tablets. But the key role is played by the comfort and convenience of shopping using mobile devices.
It is important for startups to take this trend into account when creating e-commerce products: use a mobile-first strategy (adapt it for smartphones), take into account the characteristics of mobile purchases, offer alternative payment options, make the interface and functionality intuitive (conduct usability tests), etc.
Direct sales to the end customer (D2C)
The global trend is direct interaction between manufacturer and buyer without intermediaries or distributors: direct to consumer (D2C). Brands and companies strive to have direct contact with the retail consumer.
