What is digital marketing?

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Digital marketing allows companies of any segment and size to expand and make a profit without spending a lot.

Digital marketing is nothing new in the market. Since the widespread dissemination of the Internet in homes, organizations have been aware of the need to place advertisements for their products and services on this new media channel.

But how does digital marketing differ from what was already being done? In fact, this activity has been improved with technological evolution and expanded tremendously with the emergence of social networks…

This “massification” combined with technological innovations allowed companies to achieve a unique positioning, making marketing and sales processes increasingly faster and more assertive.

Want to know how digital marketing can be profitable for your business? Then follow the topics below!

Digital tools
When we talk about digital marketing, we cannot fail to bc data consider the “digital tools” that are vital to achieving effective results for your company. These include search engines like Google, social networks, and the universe of content distribution channels in addition to the blogosphere…

However, more than being present in the main available tools that fit within the company's budget, it is necessary to use them strategically and intelligently.

This combination of tools with intelligent strategies for each business, market segment and personas is what results in what we call digital marketing.

How can digital marketing help sales?
Nowadays, it has become a big mistake to try to sell the vast majority of products or services before creating a relationship with the customer. In other words, direct sales no longer work as well! So what is the secret?

Offer something free that is useful to them, such as informative content or an online tool! Your company needs to become a reference, meeting the needs for more detailed information about your area of ​​interest and related areas.

This is where the “lead” enters the sales funnel! During the “customer journey”, you can analyze their steps and narrow down your relationship strategies so that they don’t even feel the need to know your competitors…

Small or large companies: who earns more?
Perhaps the biggest impediment to companies investing in digital strategies is the “innovation barrier.” In other words, the internal forces of resistance that push marketing and sales professionals out of their comfort zone…

Both small and large businesses can profit greatly from online sales, opening up a wealth of low-cost or even free media. Showing diversity in customer service only positively attracts the consumer's memory of your brand.

Both small and large businesses can profit greatly from online sales, creating previously untapped market opportunities.

When we talk about online sales and information nurturing for the inbound marketing funnel, we are also talking about the B2B market. A web presence, regardless of the segment, can attract great opportunities for expansion!

Will I spend a lot investing in digital marketing?
Managers are always afraid of not seeing a return on their investment... This barrier is easily broken when specific metrics are implemented for each area of ​​digital marketing (search, relationship, social and content).

Don't skimp on some tools that are vital for good search engine rankings:

Responsive institutional website ;
Online store (when possible);
Blog;
Social media.
Always compare this with the amount you would spend if you had to form an internal sales team or a team of representatives. You will change your mind quickly and you don’t even need to compare the results of each approach.

Now that you have more information about digital marketing and the basic tools to implement it, you must be wondering how to bring all this to your company as quickly as possible.