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" Then, by thinking about how to communicate, you will be able to create a two-way communication message with your customer. These four points are obvious when you think about them, but we often see cases where they don't work well. Because there is no common understanding of the four points within the company, the perspectives are all over the place, and as a result, it becomes a "one-way promotion" that doesn't get the message across. To prevent this from happening, when we think about communication, we often prepare personas and customer journey maps, think about what customers expect, want, and are worried about, and organize and think about what kind of messaging they prefer.


We also design communication throughout the year by denmark telegram database understanding "when" and "what" based on the weather and seasonal events. [Image of communication design sheet (cosmetics e-commerce case)] Delivering information through multi-channel communication design In addition to the four points, the following has become increasingly important recently: Where (which channels will you message them on) People's values ​​and lifestyles are becoming more diverse, and they have many choices. The channels through which they receive messages from companies are also different for each person.


In EC, the most popular channel for "communication" is email. The main reasons for this are: In EC, customers must have 100% (or nearly) their email address Email is still effective today = there is a high chance that your message will be delivered There are three types of email: 1. It goes without saying that 1 is important, but some people may have doubts about 2. If you have any doubts about whether email is really effective, you can understand them by looking at the following examples.