Characteristics of preheaders and how to use them

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Think of a "persona" as a concrete representation of a customer, while a "CJM" is a way to further map their specific behavior and make it easier to find specific touchpoints that connect your product with the customer. If you can see the touch points, it will be easier to imagine how you should communicate with your customers. (Reference: CRM Basics: Helpful for Increasing E-Commerce Sales! [Communication Edition] ) Personas and Customer Journey Maps [Know-how 3] Streamline "PDCA"! Persona + CJM = 5W2H Enabling evidence-based planning and doing In the previous section, we introduced that "Persona is a tool to promote mutual understanding among the parties involved.


" And we can also say that "Persona + CJM" is a tool that cameroon telegram database allows you to make evidence-based plans and productions without even realizing it . 5W2H is an essential framework for considering not only marketing strategies but all communication. "Persona + CJM" visualizes this 5W2H. By using "Persona" to concretely imagine the customer's face and "CJM" to concretely imagine that person's actions, hypotheses and their reasons for planning and creative production will become clear. This will naturally solve vague problems such as "When should this email be sent?" mentioned at the beginning.


Our persona, Mr. XX, commutes by train from the suburbs. He will likely check his personal emails on his smartphone during this commute, so let's send him an email at 8:30 with a layout that is easy to read on a smartphone. If he's holding on to a strap, he'll probably just check it quickly rather than read it carefully. Mr. XX is particularly sociable and doesn't want to fall behind with the times, so he'll probably check only the information he needs in the shortest time possible.