Customer information can be managed centrally

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This is because the law "introduces an 'opt-in method' that, in principle, allows the sending of advertising emails only to those who have given their prior consent" ( "Key points of the Act on the Proper Transmission of Specified Electronic Mail" , Ministry of Internal Affairs and Communications, July 2018). Understanding the state of your data and checking whether it is available is the starting point for successful CRM implementation. 3. Understand current customer trends When considering specific implementation, we are often asked, "Are there any cases similar to our company?" It is true that successful cases in the same industry are useful references.


It is necessary to use them to find a way to approach cambodia telegram database your customers. To tailor an approach to your customers, it is important to know their current characteristics . Use the customer information you have to quantify their trends and behavior and begin analyzing the current situation. Are there differences in sales over time? What are the characteristics of commonly purchased products? Form hypotheses based on results that can be read from the data, and plan measures that are appropriate for your customers.


Once the plan is decided, the requirements for the system will naturally become clear. Depending on the results of the analysis, it may be necessary to revise the goals you initially set. ④ Prepare for CRM implementation A CRM system is not a "magic box" that will improve business performance simply by introducing it. Continuing to use the system after implementation and carrying out daily sales and marketing activities will lead to increased sales. Ideally, a system for implementing the PDCA cycle would be in place from the start, but this is often not possible.