Jun 24, 22 | 3 min read
Telegram Premium subscription
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Telegram has recently launched Telegram Premium, a new subscription service that offers an exclusive experience for users. The paid service will offer additional features and first-party new feature releases, and costs between USD $5 and USD $6 per month.
According to the company's statement , the goal is to "offer all the feature-rich features that users have asked for over the years, while preserving free access." In other words, Telegram has found a way to offer a more exclusive and improved version of the app, without compromising the free version, so appreciated (and downloaded) all over the world.
In numbers, Telegram ended April 2022 with over 500 million monthly active users and was one of the top 10 most downloaded apps in the world. To give you a quick perspective of its growth, the app increased its user base by 25% in just two years (remember, we're talking about millions of people). As of today, the app has already garnered 700 million total users.
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And what I like most about the growth of Telegram and Telegram Premium is the story behind it. Telegram has never paid to advertise its apps. All the growth was slovakia email list the good old (but golden) personal recommendations. People invited their friends to join the app and one by one they decided to be a part of it. Does it generate a sense of community for you? For me, it does. Telegram was able to build its own brand community, just by providing a good and useful service.
Going further, one of the reasons Telegram launched the Premium version was because many users expressed their willingness to support its team: they wanted to support the continued development of Telegram and were willing to pay for more features. Again, I can't describe this move in any other words than a strong sense of brand community.
What can Telegram Premium mean for your marketing strategy?
This is all great. But how can you, as a marketer, take advantage of the benefits of Telegram Premium?
Well, first and foremost (and as a strong piece of advice) is to learn from the brand itself. Telegram shows us the power and importance of having a strong brand community and how you can grow your presence with their help.
A brand community gives you the opportunity to foster an environment that supports strong loyalty and allows people to connect emotionally with your brand.
Learning how to build an engaged and loyal community is the first lesson Telegram leaves you with. The second thing is about the new features available. If you use Telegram as part of your strategy, the Premium version includes new tools to organize your chat list.
Additionally, public figures and organizations can verify your group, channels, or bot, which can give your brand more authority.
Speaking of bots, bot developers can now include a photo or video in the “What can this bot do?” section to showcase its features.
Unfortunately, not everything is rosy for marketers who use Telegram as part of their paid strategy.
In some countries, the app displays sponsored messages on large public channels.
If this is your case, it is important to note that this option will no longer appear for Premium subscribers, only for free subscribers.
There are other features available on Telegram Premium that you can explore and try out in your marketing strategy and, who knows, also use them to start a conversation with your brand’s community.
