Let's move on to the real focus that we need to maintain on Instagram. Being the visual social network par excellence, we cannot help but focus on creating visual content , photos and images, that capture the attention of our visitors.
Yes, because the contents are the heart of our profile, visitors will reach us through hashtags or tags from other profiles, so we must try to communicate and hit our visitors with the contents, perhaps applying the what you will get inside the engineer database 4:3:2 rule mentioned a few lines above.
The contents must always be linked to the company focus or in any case to the objective of the profile itself, but managing to create impactful contents that transmit or communicate something to the visitor.
Creating visual content with an aesthetic or layout that identifies the profile remains one of the best strategies for social visuals , we are certainly talking about an aesthetic that represents the brand, therefore with colors to immediately associate with it, with references to your company brand or logo.
For layouts, you generally use filters or frames that recall the colors or mission of the profile, so as to stand out from competitors and unofficial profiles.
Content What to post on an Instagram business account?
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