Using Virality and Newsjacking for a Local Business' Social Media

[JoynobAkter]

So I talked about it with the whole team and, very quickly, we took the photo and customized it, both graphically and with a script appropriate to the situation, this was the result:


This post got the following results (85% organic):

31,411 People Reached
4,512 Interactions
2,954 Post Clicks
1,558 Reactions, comments and shares
With this I wanted to highlight the fact that we should not wait only for the usual world days of something , but the limit is only given by imagination, I think that in every city, small or large, something can features of our advertising database happen. Obviously not everything will have the same virality, but often and willingly, if contextualized well with your brand and communicated in the correct way, the various local news can be an excellent way to give dynamism to the contents of the page and to be able to obtain excellent results.

Platform 9 3/4
Another example I can tell you is related to the train station of our city, unfortunately blocked for over six years because of a boulder that fell on the tracks and from there began a thousand problems related to the safety of the entire route.

September 20th of this year fell on the exact day of the boulder fall, so we tried to contextualize the news on a brand new page created on September 9th for a funeral agency: never like in this case could we make the most of this opportunity to do newsjacking: