Inbound Marketing concepts, what it is and how it works.

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What is Inbound Marketing?
Inbound Marketing, as you may have heard, has been called New Marketing and clearly defining this concept is challenging, as it is based on a relationship with people.

According to Resultados Digitais , Inbound Marketing is a set of strategies that aim to voluntarily attract consumers to the company's website, focusing on relationships. It is the opposite of traditional marketing, outbound marketing, which is based on interruption advertising.

Differences between Inbound Marketing and Outbound Marketing
Calling Inbound Marketing New Marketing involves what we call Outbound Marketing, which is old marketing. I believe it becomes quite clear when we think of its free translation: Outbound Marketing.

Outbound is that old interruption marketing that forces forex data the user to watch an advertisement, or approaches you without any permission in an invasive way. It's that TV commercial in the middle of a movie, for example, or anything that reaches you in an interruptive way.

Today, this strategy is no longer as powerful as it was in the past. There are several reasons for this, the main one being its invasive format. Take a TV commercial, for example. Most of the time, it is an advertisement aimed at a specific audience, but shown en masse, without any segmentation. And even though it is content that you may not like, you are still forced to wait for the interruption to continue consuming the content that really matters to you.

So the main difference is in the way Inbound delivers its content, reaching the right people, in a more selective way and who are really interested in the message being conveyed.

Inbound Marketing x Outbound Marketing
Inbound Marketing

Relates constructively.
Cheaper, measurable and performant.
Engages more due to interest targeting.
Outbound Marketing

Sells an idea in an invasive way.
Expensive, low measurement rate and unpredictable conversions.
Tends to suffer more rejection due to mass delivery and interruption.
How to do Inbound Marketing
There are many ways to practice inbound marketing. Since the focus is on generating quality leads through relationships, in a permissive manner and based on the production of relevant content, we end up having many options to compose our Inbound strategy.

The composition of the strategy in Inbound Marketing
A good marketing strategy works on what we call the Inbound Marketing process and consists of understanding the consumers who reach you through different channels and content formats, generating value in a constructive and permissive way. It is about attracting and transforming a visitor who has a question or is interested in a service or product into an engaged, educated and satisfied customer.

How the Inbound Marketing process works
The Inbound Marketing Strategy involves understanding this process, divided and based on 4 actions:

Attraction: generate relevant and interesting content based on the consumer's purchasing journey.
Conversion: Transform the visitor into a Lead and nurture them with content, guiding them through the stages of the purchasing journey.
Closing: is when a service or product is sold.
Delight: this is the part of customer loyalty and support so that they are successful with your solution or product.