RESURRECTION OF EMAIL MARKETING
A clear example of this are the results obtained in the study “ Use and perception of email marketing in Spain ” which we have already talked about on several occasions. In general, all the research carried out this year 2015 points in the same direction: email marketing as an opportunity for sellers to improve their digital marketing strategies and rethink how users interact through email.
IMPORTANCE OF EMAIL MARKETING AGENCIES
In general, only 10% of the total marketing budget of companies is allocated to email marketing. An email marketing that around 75% of companies do not usually outsource and take on switzerland mobile phone number list themselves. One of the clearest and most evident conclusions of the sector is the need to improve the level of expertise of the professionals who take on the email marketing of their companies and to start counting on specialists and agencies that dominate the sector . In this way the processes will be streamlined and the margin of error will be minimized, obtaining better results. We must not forget that auditing and analysis are two components that have become essential to shed light on the weaknesses and strengths of strategies, as well as providing ideas to improve results, and this requires a high level of expertise .
According to SalesForce, the most commonly used source for data analysis is email, as 41% of companies analyse data based on the results obtained in email marketing campaigns.
FORECASTS AND DATA FOR 2015
The forecasts we have made for 2015 have been made clear throughout the year. We have talked about the importance of responsive design, predictive analysis, dynamic email content, new methods of user acquisition and multi-channel integration. These elements have undoubtedly been intensified thanks to the appearance of specialised email marketing agencies that provide optimal results for companies.
According to data from the National Client Email Report 2015 , around 90% of companies use email as a marketing tool. In addition, it is becoming more effective: the ROI of email has increased significantly compared to 2013. This means that in 2015, there has been more revenue from email marketing than in previous years. As a result, the 10% of the budget allocated to email marketing is expected to increase.
Some relevant data:
In 2015, the newsletter was defined as the most effective way of delivering content via email, as long as it is targeted at an audience segmented by purchasing habits. – National Client Email Report 2015
57% of email subscribers spend between 10-60 minutes browsing promotional emails during the week. – ChoozOn
The opening rate is optimal when companies send an average of two emails per month. – Content Marketing Institute
77% of ROI comes from segmentation, personalization and triggered emails. – National Client Email Report 2015
The total number of email accounts worldwide is expected to grow to over 4.3 billion accounts by the end of 2016. – Radicati Group.
