But what exactly is a call-to-action ? Why is it important to use a CTA and how to create one? Find the answers in the following discussion!
What is CTA in Digital Marketing?
When opening a website , you must have found a button that says "Register now". Or you have also seen the words "Read more" on an article on a website .
Likewise, when you find a sponsored post on social media, there is a text that says “Visit profile” at the bottom. You may also find other texts such as “Visit website ” or “Buy now”.
What you find is a CTA or call-to-action , a fundamental element in marketing. A call-to-action is an element in marketing that aims to encourage the audience to take action. Which can be beneficial for the ongoing campaign or your business as a whole.
These actions can be many things, depending on the goal of phone number databaselist your campaign or marketing activity. Some are aimed at generating leads, collecting consumer data, increasing sales, and so on.
To encourage the audience to take action, CTA can also be in the form of images. Not always in the form of writing or text. But in practice, most CTAs are in the form of writing on buttons.
The color of the button and the CTA text are also aspects that need to be considered. The use of attractive and of course clear colors will be easier to see. Don't let the color of the button and the text be similar so that the CTA is unreadable.
CTA Function for Marketing Campaigns
When discussing call-to-action , it is not uncommon for people to want to know why business owners should consider CTAs? What impact does CTAs have on marketing?
CTA has several advantages that can provide positive results for your marketing activities. The main function of CTA is to direct the audience to the next step in their journey, whether it is to buy a product, sign up for a service, or take another action.
Here are some functions of CTA:
1. Motivate Consumers to Take Action
As previously reviewed, CTA serves to encourage the audience to take action. That way, the audience will take the action or action expected by the businessman.
It will have a different effect if you only place ads without a CTA, where you may not get conversions. CTAs are very important to use, especially if your ads or content are aimed at increasing conversions.
2. Increase Conversion
The next function of CTA is to increase the conversion rate. If you only place ads in the form of images or videos without a call-to-action , it is likely that the audience will not take action. That means there are no conversions coming into the marketing campaign you are doing.
An effective CTA can increase conversion rates, which is the number of visitors who take a desired action, such as making a purchase or signing up for a newsletter .
With a clear and compelling CTA, audiences are more likely to read your brand's content to find out concise information that can lead customers to make a purchase.
3. Reduce Bounce Rate
In addition to increasing conversions, CTAs can also help reduce bounce rates. Bounce rate is the rate at which visitors leave a website without doing anything. So the audience does come to your website , but only looks at it and then leaves again.
With the right CTA, you can reduce the bounce rate . Call-to-action can direct the audience to take the expected action or conversion, instead of leaving the website .
4. Simplifying the Customer Journey
Using CTA means helping to simplify the customer experience or customer journey. Your customers don't have to waste time and be confused about what to do. Because they are directed by CTA, the customer journey can be shorter.
