By understanding audience needs and choosing the right communication strategy, brands can increase brand awareness , trust, and sales, while creating a positive experience for consumers across channels.
Understand more about what marketing communication is, starting from the definition to examples of marketing communication strategies in this article. Read until the end, okay!
What is Marketing Communication?
Marketing communication is a combination of the terms marketing and communication . Marketing communication is the process by which a businessman or marketer communicates what he is selling to the target audience .
The word communication is an important key in this marketing communication concept , because you are not just selling. By communicating marketing messages effectively, you can target the right market and get significant results.
From the explanation above, you can see that implementing marketing communication requires a mature strategy and planning. You need to know what message you want to convey, whether it is in line with the brand or product, and how to communicate it properly.
The process of delivering marketing communications that you do can use various media or channels that exist. The form can also vary and you can adjust it to the character of the brand and the needs of the audience.
Some examples of marketing communication applications buy phone number list are online and offline advertising , branding, building brand activity, and PR activities. Now you can even take advantage of various new media on the internet. Its application can be accompanied by using conventional media such as television, billboards, and so on.
The Purpose of Implementing Marketing Communication
Marketing communication practices are very important to be implemented properly by business people. Not only to gain profit, but also to build and maintain a business in the long term. Here are the objectives of implementing marketing communication .
1. Building Brand Awareness
One of the things that often becomes the objective or goal of implementing marketing communication is to build brand awareness . When launching a product, you certainly want people to know about the existence of the product. For that, building brand awareness is important at this stage.
The implementation of the right marketing communication strategy can help you in building brand awareness. By communicating product features, advantages, to company slogans, you can form good brand awareness .
2. Forming and Improving Brand Image
Not just known by many people, but you definitely want your product and brand to be well known. Especially if you have goals for your product or brand to have a certain image in the eyes of the audience and customers.
With the right marketing communication strategy, you can form the desired brand image . You can also use marketing communication when your brand image falls and you want to fix it. You can also maximize marketing communication to improve your brand image.
3. Encourage Target Market to Take Action
The last but arguably the most important goal of implementing marketing communication is to encourage the target market to take certain actions. There are various actions that your audience is expected to take, which depend on the goals of the marketing strategy itself.
The most common action that becomes the objective of marketing activities is the audience making a purchase. The process can start from trying the product first, such as from a sample or special promotion. Then it leads to regular and repeat purchases that make the audience a loyal consumer.
Not only purchases, you can also encourage your audience to take other actions as needed. Such as registering for a program or webinar held, subscribing to emails , and so on.
Marketing Communication Implementation Process
When discussing marketing communications, it is not complete if we only review its meaning and objectives. You also need to know the process of implementing marketing communications to get effective and efficient results.
The process of implementing marketing communication is basically like the general communication process. There are several important elements in the marketing communication process, namely:
