In this article, we will discuss What is Email Marketing, which is one of the important advertising strategies of companies?
What is Email Marketing?
The most qualified answer to the question of what is email Chinese Overseas British Phone Number Data marketing is that it is an email advertising strategy sent with a corporate design so that companies can directly reach their target audience.
Email marketing is a type of advertising that is done through messages sent to mail networks used by potential customers, such as Hotmail and .gmail. It is known as one of the most effective advertising models. If email marketing is used correctly, it has an incredible effect on product promotion and sales.
With email marketing, companies aim to increase their current customers to loyal customers. In other words, the aim is to make the customer emotionally attached to the company and make regular purchases. In addition, creating a new customer portfolio by attracting the attention of potential customers is among the goals of companies that do email marketing .
What is email marketing? Let's look at the advantages and disadvantages of email marketing to better understand the answer to the question...
Unlike other marketing tools and strategies, it is cost-effective.
Unlike other types of advertising, email marketing can be reported in detail and the effectiveness of the ad can be easily questioned.
If used with quality visuals, it gives the company a corporate image.
You can reach your current and potential customers within seconds.
Recycling rates can be easily monitored.
By presenting your products in digital media, you will gain the image of an environmentally friendly company.
Promoting new products and services can be done effectively through email marketing .
Disadvantages of Email Marketing
There are almost no disadvantages to email marketing. The disadvantage is reflected in people and institutions who do not know how to use this advertising strategy correctly. People or companies who are not experts in email marketing often send ads to users' email boxes and unknowingly fall into spam. In addition, illegally obtained data, namely ads sent to accounts, are among the reasons for unknowingly falling into spam. After falling into spam, costs will increase because no conversions can be obtained from the ads and unnecessary costs will be incurred.Expand Your Campaign with Social Media!
There is a constant debate about whether email or social media has a greater impact on marketing . The answer to this question is actually simple. The answer: Both have a great impact.
