Bring all partners into a “room” or group to reduce silo effects and drive alignment. Integrate data across sales and me

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We encourage our clients to evaluate their own systems and procedures. Bring all partners into a “room” or group to reduce the effect of silos and drive alignment.

Integrate data across sales and media channels.

Sharing best practices across teams and partners, and monitoring the competitive landscape to see what’s relevant.

Reaching this level of data fluidity has not only led to consistent double-digit e-commerce growth for certain brands, but it has allowed our aforementioned CPG client to better negotiate data sharing with key retailers, hospital mailing address list forming a mutually beneficial foundation for a more informed and impactful e-commerce strategy.


Optimize in a loop

Our marketing culture involves evaluating the performance of one campaign at a time.

Agencies, including our own, are guilty of this. We know that the e-commerce business doesn’t operate on a schedule; consumer data flows non-stop.

So why don't we apply this continuous learning, optimizing campaigns throughout their cycles?


The true benefit of end-to-end commerce is achieved when the ends meet and become a constantly running cycle. One of our large electronics clients runs their e-commerce operation with our agency integrated at every step.

We track media analytics, social campaigns, merchant feeds, supply chain indicators and inventory, changing campaigns in real-time based on a holistic view of all data. There is no beginning or end, just a continuous drive to improve the consumer experience and optimize sales.

The new purchasing journey is a continuous cycle and companies must adapt to the process.

Scale what strikes a chord with clients. Track key business trends and ongoing performance as a team. This shift creates an entrepreneurial culture, with a constant test-and-learn attitude more akin to a startup than a Fortune 500 business unit that has fundamentally reshaped the agency-client relationship, as well as our approach to the end consumer.


Businesses can no longer afford to plan for the e-commerce revolution – it’s here and gaining momentum.


Businesses can no longer afford to plan for the e-commerce revolution – it’s here and gaining momentum. Adapting to changing consumer behaviours and transforming complex organisations can seem daunting, but we’ve seen customers successfully make the shift.

Audit and organize around measurable goals; break down silos and share data; and use that data to continually optimize the customer experience. The future of commerce and the recovery of your sales depends on it.