In this article, we will consider the main categories of Internet marketing tools, highlighting their features, advantages and disadvantages.
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The primary task for promotion on the Internet is website registration. At least, it was so until recently.
Nowadays, a huge number of media personalities consider self-presentation via social networks sufficient and do not need websites. Products and services are placed there - in social networks. Some sales funnels lead to messengers albania phone number resource turbo pages, minimalistic hybrids of web applications, messengers and social networks - taplinks . The variety is replenished with new forms every day.
Some platforms remain relevant, while others are becoming a thing of the past. However, while the Internet consists of billions of web pages that can be accessed via their unique URL, let's start with the unshakable - with websites. Or rather, with their "younger group" - landings.
Landing
Aka Landing Page . A one-page website whose main purpose is to encourage the user to take a specific action. Most often, to leave their contact information.
Landing page
Lead magnets are usually used for this purpose. In the case of infobusiness, these are small information products that are potentially useful and interesting to the user. This includes
Checklists ;
Instructions;
Accesses;
Infographics;
Statistics and reporting.
In other cases, you may offer a product sample, a free session, or a one-time service, depending on the product being sold.
To receive a lead magnet, the user must leave their contact information.
If the product is inexpensive or the visitors are warm enough, then we can talk about sales.
Landing pages often have CTA (Call to Action) — calls to action . You are probably familiar with headings or graphic elements that say: "Order a call", "Download a price list", "Get access". In fact, we ourselves would not mind installing the very first CTA on any site. We have a product Callback — one of the favorite tools of salespeople. Shy, busy or lazy people rarely write and call themselves, and with a callback, it is much easier to convert a visitor into a lead. Sometimes many times over. Try it yourself — then tell us.
A landing page is an ideal way to focus a potential buyer's attention by offering them a product or service. There is no need to go from page to page - the information is compactly presented in one window. Inside the window - capture points at every step. It is more difficult to leave such an environment than a regular busy site. If you need to quickly and clearly describe your service and sell it right away, a landing page is the best option.
Content Marketing
Promoting and attracting leads through useful and interesting content. The strategy is to avoid entering into a tough competition where potential customers already have a need. In these cases, they are simply looking for a cheaper place to buy a given product or service.
The point is to start communication during the formation of the need and to help this process. The highest level of skill is to establish contact before a person has begun to experience the need and is at one of the preceding stages. This approach is much cheaper and more effective than primitive sales "in the forehead", which is done by an excessive number of suppliers and services.
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Example: you sell gas boilers to private homes and start helping people at the stage of choosing a foundation. Then you give a number of useful tips related to construction and gradually lead to the choice of a heating system. A logical continuation of the consultations will be advice on purchasing a gas boiler. Perhaps the buyer has already become so loyal that the supplier's question is not relevant.
You can find detailed information about content marketing in our article.
Blog
With the help of a blog, a company can communicate with the audience, answer their questions, demonstrating its expertise. A blog helps to create a platform where people read articles, posts, comment and constantly follow the news. Users often avoid shopping on unfamiliar sites, and high-quality articles help a company tell about itself and gain the trust of potential customers. The only downside is that this is a promotion method, the result of which can only be assessed over time.
Webinars
Webinars are an effective way to communicate with the audience. They can be used to attract attention to the product, talk about its features, present the product in the best light and get feedback from the audience. But creating a webinar takes a lot of time, you need to find a platform, make a presentation, record it and upload it to a video hosting. Webinars usually last at least half an hour, so it is important to come up with interesting and unique content so that the audience is interested in the offer.
Linkbaiting
The tool is based on filling the resource with content that the audience itself wants to share. If used successfully, readers distribute links with your materials, and they become viral.
There are two types of linkbaiting:
black - they use other people's content for distribution, with the main goal being to obtain links;
white - its purpose is not only to obtain a link, but also to distribute information useful to the audience.
Links on popular resources will bring the company constant traffic in the future, but to get the effect of linkbaiting, it is important to look for obviously popular, mass topics.
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Read also:
What is demarketing and why is it needed?
SEO
Long-term promotion in search engines due to high-quality content and page structure. The result is based on several factors:
Behavioral factors . Metrics of user interest and engagement, expressed in the duration of visits, viewing depth, number of pages visited and other indicators.
Structure. Correct placement of tags - Title, Description, H1 . Sitemap , robots.txt , internal linking .
Content . Sufficient use of relevant keywords, no fluff or spam, meaningful content.
Search engines take all the listed categories of metrics and conditions into account when ranking a site. The more competently all SEO parameters are configured, the higher the site is displayed in search results.
For SEO promotion, your site must be "liked" by the search engine, which has read the meta tags and page properties, site map and technical files. It must be convinced of the slender, concise structure and appropriate use of tags and headings.
The site materials, content, from the point of view of search robots, must meet the requirements of naturalness, the presence of semantic load and ease of reading.
