In fact, there are many cases where the expected results are not achieved despite the budget and manpower invested.
If you do not know the correct procedures, no matter how many resources you allocate, you will not get results.
This article explains how to achieve results with content marketing in five steps. It covers
the basics of content marketing, its importance, and how to choose an outsourced company .
Content marketing is not a method to approach an unspecified number of people like TV commercials.
It is more important than anything to narrow down and clarify your target.
If you want to improve your business and grow your company, read this article to the end.
What is Content Marketing?
contents-marketing-overview
Content marketing is a marketing method that uses content (useful information, not advertising).
Content also includes offline events such as seminars and information sessions.
Content marketing is effective for gaining awareness among potential customers, attracting customers, and communicating with existing customers.
By providing valuable content to target users, you can job seekers contact phone numbers list increase your company's fan base and aim to gain medium- to long-term profits rather than temporary ones .
Characteristics of Content Marketing
There is no clear definition of content marketing, but its characteristic is that it "does not actively sell to potential customers until they become interested," and it is also known as sales that will not be disliked.
Activities that promote products or services themselves, such as advertising LPs, are not called content marketing.
The difference is whether it is an approach to sell products or services or simply to deliver useful information to users.
[Corresponding to content marketing]
Post articles on owned media to gain recognition
Send useful information to potential customers via email newsletters
Posting tips and advice on social media
Create fans by sharing useful information through video streaming services
Generate leads by hosting seminars and webinars
[It can't be called content marketing]
Promote your products or services in your articles
Distributing product coupons on social media
Make direct sales calls to potential customers
Why content marketing has become so important
The limits of hard sell marketing
Rising internet advertising costs
Changes in user behavior
Nowadays, ads are simply ignored.
With commercial skipping and declining click rates for banner ads, traditional sales-based marketing is no longer effective.
The soaring cost of internet advertising is also a factor in the importance of content marketing.
Companies are placing emphasis on the "funnel," or " user behavior from awareness to purchase," and are shifting to keeping advertising costs down until a purchasing desire emerges.
Today's users generally use content to compare products before making a purchase
. They gather information about products and services from content posted on websites and social media.
The need to communicate with users with a high purchasing intent has increased, and more companies are using content marketing.
The role of content marketing
Communicate with your target audience
Branding (Enhancing brand power)
Increase your prospects' buying intent
Content marketing has a role as a communication tool.
The purpose is to provide useful content that matches the psychological state of the target user and build a good relationship .
Valuable content increases the trust and attachment of users, and also leads to strengthening the brand power.
The basic principle of content marketing is to set goals based on the user's psychological state.
Target Audience The user's state of mind The purpose of content marketing
Unaware People who are interested in our product genre but don't know about our products Make your products known
Potential There is a need for our product genre, but we have no knowledge of our products Make your products the first thing people think of
Apparent layer They have a desire to purchase our products and are comparing them with competitors Providing support for purchases and after-sales care
Differences from digital marketing and web marketing
Digital marketing refers to all marketing that utilizes various digital methods.
Web marketing is a part of digital marketing, and is a marketing method centered on websites.
On the other hand, content marketing is not limited to digital. It
can also utilize analog content such as magazine ads and exhibitions, allowing you to approach target audiences that cannot be reached digitally.
