There are many tests and success stories that show us that no matter how good the applied strategy is, if it does not contemplate joint actions by the Sales and Marketing teams, it is destined to fail.
This topic has a very direct relationship with the Inbound Marketing italy whatsapp mobile phone number list methodology , since, in order to develop an effective strategy, it is necessary to understand the roles of marketers and sellers as parts of a greater whole, working under the same common goal: increasing sales.
And just as this new perception of the union between marketing and sales represents a renewal of the concepts established until now, the same is proposed by Inbound Sales . This, supported by the vision and conception of Inbound Marketing , shows us that it is necessary to perceive the buyer as the one who determines the pattern to be followed by the seller, and not the other way around.
New purchasing patterns
With the arrival of the Internet, customers' purchasing patterns have changed dramatically. They have gone from being simple recipients of information to the sole and complete protagonists of the Purchasing Process . This has forced companies to rethink how they should develop their Sales Strategies.
And what has been happening in recent decades on this issue makes us think that these changes, far from stopping, will continue to increase. Therefore, we can no longer take anything for granted; it is up to each of us to take the necessary measures to be able to be at the forefront of the era.
SMarketing , together with Inbound Sales, are the children of their time, and are the ultimate representation of how companies now operate solely with the objective of satisfying the desires of the buyer. This generates strong, long - lasting and profitable business relationships in the future.
So, if you want to know a little more about the creation and implementation of SMarketing and Inbound Sales strategies , here we will show you everything you need to know to start using it in your own company, and create maximum results with the best use and optimization of resources.
SMarketing: Where Sales and Marketing Meet
SMarketing is the process that seeks to unify the actions and strategies of a company's Marketing and Sales teams, in order to increase lead generation, and thus function as an integral organization focused on the same objectives .
This is a strategy that can be very beneficial for companies, since it optimizes resources and reduces conflicts that may arise between both approaches. They will now be guided by the same goal: increasing sales .
Conflicts between the Sales and Marketing departments have always existed, mainly because both are involved in the Sales Process , and poor application or management of strategies in any of its phases can cause a loss of the lead.
That is why SMarketing becomes the conciliatory entity between both worlds, where the main premise is to work together to achieve the optimization of resources, reduction of conflicts and increase of sales.
