5 reasons to intensify B2B telemarketing in summer
By Joan Carles Sanjurjo
LinkedInFacebookTwitterWhatsAppShare
Although it may seem that the summer season is not very suitable for RMI (Return on Marketing Investment) in businesses such as B2B Telemarketing , I can assure you that my experience tells me that this is not entirely true, and I am sharing with you here five reasons on which I base my statement.
Table of Contents
Avoid being forgotten
Stand out from the crowd
Your prospects' summer is weak
People are more willing to listen to you
Prepare for autumn
Avoid being forgotten
It's important to stay in touch with your potential customers denmark business email list throughout the year. If you don't call during the summer, you risk losing business to your competition. Don't give your potential customer the chance to forget you. Closing sales requires constant follow-up, and summer calls are no exception.
Stand out from the crowd
Stand out. When you call your potential clients, chances are you are one of the few who are contacting them in the summer. Stand out from your competitors by calling your prospect for a chat during these “long” summer days.
Your prospects' summer is weak
Some companies experience a slow, relaxed summer, so decision makers may be more readily available to hear from you. Even if it doesn't result in an immediate sale, it's an ideal time to build a good relationship and work on it. You'll open the door now so you can rise to the top when the time is right.
People are more willing to listen to you
In the summer, people are more relaxed and at ease, and are generally in a positive mood. Because of this positive attitude, they are more likely to consider your call as a break from their daily routine.
Prepare for autumn
A proactive effort in the summer will surely bring a good return on your investment in the fall. Use the time to sow and create future opportunities. Establishing interactions with potential customers, who you will convert into clients at the end of the year, is not a waste of time. Use the summer months to prepare for your fall sales.
