The leads are weak - Scene from Glengarry Glen Ross with Alec Baldwin
Scene out of Glengarry Glen Ross movie with Alec Baldwin
“The Leads Are Weak!” This is a famous line from the movie Glengarry Glen Ross, featuring a scene within a sales department of a real estate firm. The sales team is debating with the manager and explaining self employed database why they can't win enough sales from their leads. The salesmen Shelly says “The Leads Are Weak!
The manager, played by Alec Baldwin, is responding: "The Leads Are Weak? You are Weak!"
This movie line is a classic and might have some truth in it (Link to the scene). At least in traditional field sales, e.g. via outbound calls. In reality, however, leads can actually be weak or even spam.
Websites are one of the best ways to capture leads. Once your site starts generating a good amount of leads, you will be faced with the next challenge of improving lead quality and filtering out spam leads. Connecting with the right type of target audience is a vital step to find sales opportunities. It’s better to get 20 quality leads (people with an interest in your solution) than 100 weak leads.
The Pain of Contact Form Spam and Low-Quality Enquiries
Digital marketer on laptop, frustrated about contact form spam on website
No matter the size of the businesses and website traffic, all kinds of online sites are affected by low-quality leads. Such leads are targeted by spam inquiries via contact web forms.
Every website owner should ask themselves how to prevent bots from submitting forms.
Talking about form spam filters and how to stop spam from website contact forms, the frustration for website owners is that lead tracking can become a mess. With tracking in place, all types of captured leads get recorded by conversion goals, e.g. set-up with Google analytics or your CRM.
The problem is universal across different company types. If you are working in the marketing department of a small or medium-sized business, you might be responsible for reporting lead numbers to your managers. Having inaccurate data about real, quality leads is frustrating and can lead to confusion and stress between different parties involved.
