It's a field that involves constant challenges, including setting and germany whatsapp mobile phone number list re-setting goals. To analyze this, I bring you some data provided by SimplyMeasured through a survey of 600 salespeople from the research firm Trust Radius, and which HubShot put into an interesting infographic.
Social Media Plan: Data to Create One
For 60% of respondents, the most challenging aspect of social media is measuring ROI (return on investment). For 50%, it is establishing consistency between social media activities and business results. Meanwhile, for 48% of respondents, the most challenging area is developing a social media strategy.
[Tweet “Measuring ROI is the biggest challenge in #socialmedia”]
On more than one occasion I have referred in this blog to the relevance of social participation in any undertaking . Having a strategy to connect with the user on social networks should not represent a mere formality but an area to be developed and planned.
In relation to participation and social media measurements, 80% of respondents indicated that “engagement” (likes, shares, comments, followers) is the most important metric for their social programs. This also serves to correct and find solutions in the social media strategy.
[Tweet “User engagement is the most important metric #socialmedia”]
Are sales metrics important in evaluating the success of a social media program?
In relation to this question, one may think a little about whether considering sales is a good way to measure the good development of a communication strategy on social networks. Only 32% considered the sales factor important, and 24% stated that the level of sales was a key factor in evaluating the communication strategy.
Do social media data and analytics impact a company's social media marketing strategy?
In this case, 50% of the survey respondents agreed that the marketing strategy is affected , while 38% said that the data does have an impact, but not in a decisive way.
[Tweet “Social media analytics impacts #marketing strategy”]
What are the most common objectives of social media programs?
For the majority of respondents, the main objectives of a social media strategy are: brand awareness, website traffic, and audience reach . Brand awareness was designated by 71% of respondents as the main objective of the communication strategy.
[Tweet “The most important goal of #socialmedia is brand awareness”]
With the data provided by these surveys, you can review what your own goals are, or whether you are making the right choice in your social media strategy. Challenges constantly arise in this area and you must be prepared to deepen your strategy or implement changes when necessary.
