B2B case study - lead generation through lead magnets on blogs
I know what frustrations you are having.
You are probably an ambitious marketer, trying to moj database push hard to get your campaign results to the next level.
You are running Facebook ads, Google ads, or simply having a website presence with a blog. Sounds about right?
One of our customers had the exact same frustration.
They are a B2B research company that is quite active in digital marketing strategy. A strong blog with unique content but a weak blog lead generation
A website that gets more than 4000 visitors per month, original content from highly skilled researchers, and has shown good engagement
Where's the problem?
Guess what...
They forgot one crucial thing:
They didn't commit to mastering the lead generation game. It was simply never the aim of blog marketing to capture leads.
It was a research base for customers and prospects to find out about the company and their work.
The Cleantech blog
The blog overview page with links to the research articles
However, building a website and writing great content ultimately won't be enough to help you grow.
You need an intention and goals for how you define lead generation success and then execute it.
And that's exactly what happened.
