When thinking about branding, you need to consider your target audience and the generation to which it belongs. The type of user most sought after by entrepreneurs is in the age group that represents millennials .
When thinking about developing a brand, you must take into account the target audience and the generation to which it belongs and even if it is not that type of user from 18 to 35 years old or better known as millennials , it is key to know how to build a successful message.
The language, the distribution channels, the formats in which the content is presented, everything france whatsapp mobile phone number list depends on the behavior of the intended consumer and these are data that you should not ignore if you are thinking about building your brand.
Millennials are the targeted consumers thanks to their availability of money, they are inclined to make purchases and have a greater confidence in electronic and mobile commerce, since they grew up with this way of buying and selling.
A study conducted by the Turn agency was able to confirm that entrepreneurs from diverse industries such as entertainment, tourism or technology, among others, invest greater amounts of money in advertising to win over millennials .
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Another aspect that justifies the large investments that are being made to attract the attention of these users is that they are part of a generation that is generating a certain loyalty to brands.
An adult who already owns trusted brands and is not in favour of change is not the same as a young person who is starting to try and explore options. The goal is to gain their loyalty.
# Not all millennials are the same
Although recognizing the different generations refers to the trends and behaviors that characterize them, it is necessary to highlight that within the same group there are various subgroups.
Not all young people between 18 and 35 years old behave the same way.
Beyond the particularities of each individual, what I mean is that there are different groups among millennials, by age, social sector, preferences, occupations.
In this sense, there are four clearly differentiated sectors: successful owners, comfortable viewers, active affluents and those who are called aspiring fighters, the largest group.
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In the following sections I will describe point by point their characteristics and the ways to reach each sector, however, it is essential to understand that with a campaign you cannot successfully access all millennials .
It is very important to aim your guns at a specific audience . This is the way to justify the large investments that companies are making to attract these users.
Each sector has its own consumer motivations, it is not a unified block, and they offer different contact opportunities to sellers.
