"We want to deliver ads effectively while keeping advertising costs down."
Do you have concerns like these?
In such cases, we want you to know about "placement targeting."
By utilizing placement targeting, you can deliver your ads to the media you specify.
There is a high possibility that advertisements can be delivered effectively to potential customers, and you can expect an increase in the number of conversions.
Furthermore, you can also analyze what kind of media your target demographic is in, so it is a method that is good to know when managing advertisements.
In this article, we will introduce australia business email list the overview of placement targeting, as well as its advantages and disadvantages.
In the latter half of the article, we will also discuss the specific setup method, what to do after setup, and how to use it effectively.
I hope this article will help you understand GDN placement targeting, so please read to the end!
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What is placement targeting?
Google's placement targeting is a method to decide where to deliver your company's ads.
Conversely, you can also set it to "not deliver to certain media."
Examples of destinations that can be specified are:
Google-related sites
YouTube
Tabelog
Personal blog
Gmail
The main feature of this method is that it allows you to deliver ads to media that are highly relevant to your company's ads. In
other words, it helps increase conversions by delivering ads to "users who are interested in your company's ads."
For example , let's say you sell "fishing equipment" and start delivering ads.
Site A (fishing equipment introduction blog)
Site B (Diary Blog)
Site C (Automotive Tools Blog)
If you have three sites like the ones above, you would want your company's ads to be delivered to "site A."
Users who are viewing site A are likely to be interested in fishing, and delivering ads to them will lead to an increase in conversions.
"Placement targeting" can be used in situations like this.
Detailed settings and precautions will be described later, but by setting "I want ads to be delivered to site A" in the Google Ads management screen, ads will start being delivered to site A.
In other words , placement targeting is a feature that makes it possible to fulfill the request, "I want our ad to be placed on this site!".
