How do you promote sustainability in fashion?
BluCactus Spain - fashion marketing - womenHow does the marketing strategy of sustainable fashion brands work ? More and more companies are joining forces to promote actions that help the environment. That, of course, also requires sustainable marketing. But what is sustainable marketing? It is a type of marketing that promotes environmentally and socially responsible products. It wants to improve the quality of life by promoting products, services and ideas that do not harm the environment .
But it also means educating consumers, encouraging chinese malaysia cell phone number data them to make informed decisions when purchasing a product and reflecting on whether they need it. That’s not always easy. It’s perhaps the hardest part of sustainable marketing. But with a good strategy, it’s possible. Plus, sustainable marketing is more important now than ever. Why? Because global consumers prefer to buy products and services from companies that have a purpose that reflects their values and beliefs.
What is sustainability in marketing strategy?
BluCactus Spain - fashion marketing - womenHow do you promote sustainability in fashion? Fashion companies and fast fashion brands have been promoting rapidly changing trends that encourage consumers to buy more. They have done so for centuries. However, they are now also facing a shift towards more sustainable practices. Sustainability strategies include what and when companies choose to promote to their customers. However, this often also means rethinking and changing influencer relationships and marketing strategies.
The focus of sustainable marketing is on sharing. It’s about educating and sharing knowledge with consumers. That’s why transparency plays a key role. If a brand can’t be transparent about its sustainable positioning, it can quickly become problematic. Although it may not seem like it, buzzwords like ‘green’, ‘ethical’ and ‘eco-friendly’ easily confuse consumers. They also slow down the progress of sustainability within fashion in general. Being sustainable as a company or even as an individual is a journey. No brand is perfect, and that’s why transparency is important.
What are five common strategies for sustainability marketing?
BluCactus Spain - sustainable fashion brands - womenHow does the marketing strategy of sustainable fashion brands work?
With certain strategies, brands can implement sustainable marketing communication in multiple ways.
Not all companies have to make the same changes or adjustments, since not all of them have the same products or services for sale.
In any case, the following would be the five sustainable marketing strategies:
PROMOTE RESPONSIBLE CONSUMPTION
Not all consumers have made the same commitment to the planet. If a brand begins a process of renewal and respect for the environment, it will be necessary to stimulate that interest or that value in its customers . It means that it has issue communications that raise awareness and help people participate in this process.
SPREAD VALUES WITHIN THE COMPANY
A brand has to involve its employees in this movement before adopting a green and sustainable attitude. It also has to make the work environment less polluting. It involves encouraging sustainable actions from within the company itself. You can achieve this by implementing a recycling system or energy saving policies.
PARTICIPATE IN EVENTS AND CAUSES IN FAVOR OF THE ENVIRONMENT
One way to make commitment visible is through concrete actions that do not only involve the company itself. The most appropriate thing is to choose the one that has the closest relationship with the sector in which you operate.
COMMUNICATE YOUR ACTIONS
BluCactus Spain - sustainable fashion brands - womenWhen a brand decides to start a renewal process and opts for sustainable marketing, the first thing it must do is explain it to its customers . Why? Because it is a way of valuing the action that is beginning to be carried out. However, it is also a way of explaining the possible changes that may occur.
GET SAMPLES, CERTIFICATIONS AND LABELS
International and competent organisations must support the measures taken by the company to remain sustainable and environmentally friendly. The standards must be carefully observed and they must be implemented in the work process in order to obtain such labels for products or services.
