The quality of your content is the No. 1 factor to keep ig database users engaged, to present your expertise, your solution and ultimately to capture leads. Great Copywriting is built on research and having an in-depth understanding of your target audience. In here, we want to look into simple tactics that can have an instant effect on increasing conversions on your website. If you are interested in copywriting for more conversions, then also check out our podcast episode with Copywriter Nelson Jordan.
Start optimizing your website with these 7 conversion-boosting tactics:
1. Minimize Links/menu items
2. Highlight Call-to-action
3. Use Multi-Step Forms
4. Maximize Lead Offers
5. Use Exit Intent Popups
6. Retargeting
7. Reverse IP-Tracking
1. Minimize Links/Menu Items
Websites are built upon content. Even the websites of smaller companies tend to have a number of pages. While informative content is key to build trust with users, e.g. on a blog post, it can get in the way when increasing conversions. Not the blog post or content page itself is the problem.
There are a lot of benefit is having lots of content, e.g. helping your website rank in Google search. It becomes a problem when the homepage as your main landing page links out to too many content or service pages, diverting users away from the core objective, e.g. to get a conversion via the main contact or product sign-up page.
