They’re interacting with your business, so there is a chance fantuan database they will become a customer, but you need to figure out how to convert them first.
So, how do you know which of the people who interact with your business you should be spending the most time and money on?
What does it take for you to identify an incredible opportunity for your business?
It all starts with lead scoring.
Lead scoring is the practice of identifying the potential customers your business interacts with, based on their likelihood to convert or generate positive results for your business.
Here are some of the steps that you can take to develop an effective lead scoring system for your startup.
Step 1: Get to Know Your Ideal Customer
LeadGen App Co-Founder Christopher Lier working on his laptop
What kind of clients would really benefit from your product?
If you’re a startup business selling accounting software, you’re naturally more likely to get sales with business leaders than from stay-at-home moms.
A solid customer profile will help you differentiate the leads worth pursuing from the ones that only waste resources and time.
To create a customer profile or buyer persona, make a list of all the characteristics your ideal customer is likely to have.
