Why You Might Want an Outbound Dialer
Outbound dialing? It’s more than a fancy way of saying making chinese overseas europe data a phone call. Even though phones haven’t used a rotary dial in decades, we still dial in the word to refer to automation software for making calls: outbound dialers (OBD).
OBD software is commonly found in contact centers and sales engagement platforms, where it improves staff efficiency by reducing manual repetitive outbound calling, so that sales agents and customer service representatives can contact more customers within a given period of time.
In addition to serving as a tool for live representatives, outbound dialers can also be fully automated to deliver recorded telemarketing calls. An OBD can deliver a voice message — useful for things like product promotions; announcements, notifications, and alerts; and one-time passwords (OTP) used for two-factor authentication (2FA). A more sophisticated multilevel OBD can accept input from call recipients, like an interactive voice response (IVR) system, and so can be used for things like sending payment reminders with an option to make payments and gathering product or service feedback.
There’s also the hybrid approach, where an OBD makes an automated call, but the call recipient can press a key and be patched over to a live agent.
Why not use text messaging, which is many people’s preferred channel for communication nowadays, instead of dialing up a voice call? Voice messages can convey more information than a single character-limited text message. Depending on where you are and what number type you use, voice can be less expensive too — and making one voice call will almost always be less expensive than sending multiple SMS messages. Voice is also better for certain kinds of calls that demand a personal touch.
OBD use cases
Outbound dialers can save time in a number of use cases.
Alerts and notifications
When companies need to tell a cohort of customers about a change that people might not be happy about, a voice call can provide more empathy than a text message.
