Have you not yet adapted your newsletters to the mobile environment? You may be losing the interest of many readers if you don't, as there is an undeniable fact: Internet browsing via mobile devices has increased year after year.
Responsive newsletters, yes or yes
Nowadays, any business or marketing manager must prioritize having campaigns that are fully adapted to the mobile environment; that is, that adapt to all screens regardless of the phone model from which the campaign is being viewed.
There are several reasons for this. Firstly, the use of mobile devices is increasing. It is no surprise to anyone that more and more people use the Internet on their smartphones.
However, it should not be forgotten that user experience is paramount. A user may quickly abandon or close a newsletter or email if it is not displayed correctly when browsing from their device.
Speed also plays a role – an email that doesn’t display well in a mobile vp compliance email lists environment or was simply designed for desktop will only drive users to despair.
The crossover of newsletters and responsive sites to the mobile environment
However, it is even crude to talk about responsive newsletters when they could lead, in a link or button, to a site not adapted to the mobile environment.
For example, it would be illogical to ignore that content marketing and social activities attract a greater number of visitors from mobile devices. That is, if the site is not responsive and your strategy is entirely focused on blogging , you will not only have many bounces and few conversions, but also a frustrated audience .
We would like to add that we would have to consider a “future” factor. There is a long and semi-established trend to have all devices connected (Universal Plug and Play or uPnP); if the site you have is already responsive, it will look good with new configurations and screens, and it will reduce the need to implement new encodings (and of course, that means time and money).
