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The world of SEO has undergone major changes recently. Google algorithm updates have led to widespread deindexations, manual penalties, and stricter rules for content creation and link building. The main goal of these changes was to improve the quality of search results and prioritize useful ...

SEO is a long-term and successful strategy that delivers lasting results. While SEO results don't appear overnight, its long-term benefits are undeniable.
Good SEO and user experience go hand in hand. Investing in quality website optimization not only increases your visibility in search engines, but ...

The dynamic development of the search segment, influenced by the new DMA law, provides companies with important data for adjusting marketing strategies from an SEO perspective. Specialists should therefore focus on SEO optimization focused on new comparison features that are increasingly evident in ...

Transactional queries in e-commerce often indicate a high level of intent to purchase or complete a purchase. These queries are often focused on specific products or services, indicating that the user is close to making a purchase decision. In our AI models, we refer to this group of users as ...

The page title (meta title) is one of the HTML elements that defines the name of a web page. It appears in three important places:

Search Engine Results Page (SERP): A clickable headline.
Browser tabs: The text you see in your web browser tab.
Social Sharing: The meta title is displayed as the main ...

The page title (meta title) is one of the HTML elements that defines the name of a web page. It appears in three important places:

Search Engine Results Page (SERP): A clickable headline.
Browser tabs: The text you see in your web browser tab.
Social Sharing: The meta title is displayed as the main ...

Do you know your competitors in the market, but do you also know those with whom you compete for positions in search engines (SERPs)? It often happens that the brands that rank high in search results are not the same companies with which you are actually competing for customers. For example, if you ...

If you are writing an article about baking bread and mention sourdough, it is natural to include a link to a page that discusses the topic of sourdough in more detail. Such a link appears natural and is useful to the reader.

Dofollow vs. Nofollow
An ideal backlink profile should contain a balanced ...

Mobile Responsiveness: In this day and age, when most users access the internet from mobile devices, mobile responsiveness is an absolute must. SEO-friendly themes automatically adjust to the screen size of different devices (mobiles, tablets, desktops).
Structure and Navigation: Good website ...

Amazon customers have their account linked to Alexa, allowing them to conveniently shop using their voice and use other features.

Although Alexa often ignores Google results and only offers users what is good for Amazon, it is worth investing in SEO at this level. Amazon also functions as a search ...