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To examine the concept of Attribution Tracking across Facebook and Google, Michael Stelzner interviewed Chris Mercer , a world-renowned Google Analytics expert, founder of Measurement Marketing IO, and the exclusive instructor for Social Media Examiner’s Google Analytics For Marketers seminar.

Are ...

Demand Generation: What is it and how can it help us implement an effective strategy?


Demand generation is any action implemented to drive customer awareness and desire for a product or service, with the purpose of making predictions to grow an organization.

For years, marketers and consumers ...

Benefits of Account Based Marketing for your Business
Beyond targeting ideal customer profiles, Account Based Marketing has other great benefits that you should take into consideration:

Account Based Marketing Provides Greater Alignment Between Sales and Marketing Teams
Since ABM marketers focus on ...

After understanding where and how to publish your content, you must follow a step-by-step process:

Plug your SEO keywords into Google and type in the domains that appear : the more common the domains, the more likely it is that more traffic has viewed them.
Identify which websites are similar to ...

The practice of this resource is very simple: in order to avoid isolation and to become more involved in the daily life of employees, company leaders must leave their offices and take walks throughout the company.

In this way, they will pass by the factory, the store, the café, among many other ...

The Community Manager has become one of the profiles that can make a real difference when it comes to the success that a brand or organization can achieve in providing its services or marketing its products.

This professional, who at first glance appears to be “only” in charge of managing an ...

Customer Experience Management (CEM) is aware of the importance that customers have taken on in the development of companies in recent years. They increasingly have more decision-making power, more options and are more demanding.

Of course, every company wants to maintain a good relationship with ...

Perhaps at this point some will be doubtful about this type of marketing “without products”, but the results of Branded Content speak for themselves. When the projection of the brand identity is maximized, the company appears more solid and recognized. And this is a lead magnet.

Main advantages of ...

In 2020, it is practically impossible to leave out technology and digital if you are looking for effective development for your business and your marketing and sales teams; and even more so in challenging times like the one we are going through, where companies that stuck to the conventional are ...

With content marketing, you can use different formats such as images, videos, photographs, infographics, eBooks and much more. One of the advantages of the digital world is the diversity it offers you to communicate effectively with your audience.

By using social media marketing, you will open new ...