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Account Based Marketing (ABM) is the path that Technology Solution Providers have chosen as the main B2B go-to-market strategy for the next few years. Gartner claims so, predicting that by 2019, 75% of Technology Service Providers with a turnover of more than 10 million euros will adopt ABM as their ...

Amazon has become the marketplace par excellence thanks to the trust it conveys to users when making their purchases. However, there are so many similar products that positioning is not easy. This is why SEO becomes essential.



The better positioned a product is, the more visible it will be, and ...

Event feedback management, once corporate meetings are over, involves a transition from the heterogeneity of personal opinions to the solidity of analyzable data. Each piece of feedback has an intrinsic value, but it is the ability to process it that determines its real weight . This involves the ...

Surely you have wondered what is the fastest way to read the key information about your contacts. It is possible to customize the left sidebar inside the contact card, creating sections to order and divide into macro-categories the various information that classify and profile our leads. A very ...

Dear Marketers, artificial intelligence is not so far from our work, on the contrary! It could give us a valid help: we just need to embrace this revolution that, to tell the truth, has already started a few years ago.

In short, these are the words of “comfort” that Dale Bertrand, President of ...

Hubspot pays a lot of attention to the amount of contacts we can do marketing activities on. The more contacts we have, the more we have to pay .

Marketing Hub platforms that include marketing contacts allow you to choose which contacts to bill. The billing cycle for paid contacts is monthly ...

What is churn and why is it an important metric for B2B;
Monitoring customer feedback as an imperative strategy to prevent churn;
Why AI-Powered Predictive Analytics is Essential to Prevent Churn;
The Role of Advanced AI Segmentation in Churn Prevention:
AI Automation as a Strategy to Counter ...

In the delicate universe of sales, the purchase phase is the pinnacle of every strategy. It is also the step in which many brands lose the opportunity, due to intricate or cumbersome processes. How to avoid it? With the automation of the Customer Journey, ideal for making each step intuitive and ...

A content marketing consultancy can turn into a valuable learning opportunity for a company's internal marketing resources who come into contact with expert and constantly updated professionals . Why it is worth taking this opportunity and what are the priority skills to develop during a truly ...

The 5 key points of this article :

What is Employee Advocacy?
Why Implement It: The Benefits of Employee Advocacy
Challenges: Barriers to Implementing Employee Advocacy
Implementation: How to Introduce Employee Advocacy into Your Corporate Strategy
Data-Driven Approach: The Role of Data in ...