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Since this article, as well as the plan itself, is dedicated to micro, small and maybe medium-sized companies, defining the marketing goal should be simple. It is SALES!

In the case of small businesses, the number 1 marketing goal should always, but always, be sales. It doesn't matter if they are ...

You have launched your first online store. You have invested a large budget in creating a functional website, you have acquired business partners, you have also allocated funds for positioning and advertising, e.g. in Google Ads , are you waiting for your first desired customers? Have you also ...

Whether your restaurant serves Polish, Italian or fast food, you need customers. How do you attract them to your establishment? Google Maps and Google My Business profiles are here to help!

Most users search for information about restaurants online. What's more, 97% of internet users use Google to ...

Why do I think this is the perfect time to start taking care of the medium, which is the third most popular website on the Polish Internet? I developed this issue in the previous article YouTube in the Internet marketing of companies . In this article, you will learn how to reach the largest ...

Why do I think this is the perfect time to start taking care of the medium, which is the third most popular website on the Polish Internet? I developed this issue in the previous article YouTube in the Internet marketing of companies . In this article, you will learn how to reach the largest ...

Once you’ve taken care of the rules for publishing on your business listing, it’s time to manage your recommendations accordingly. Did you know that your position on Google Maps is influenced not only by the quality or number of customer reviews, but also by your approach to users on the Internet ...

Nowadays, active customer acquisition through social media is an essential element of effective internet marketing in almost every industry. Thanks to them, you have the chance to reach a wide group of users and convince them to take advantage of our offer. Your website and social media profiles are ...

The key to an effective lead magnet is to provide content or tools that are precisely tailored to the needs and interests of your target audience . The more personalized the content, the more likely it is that a potential customer will want to leave their contact information in exchange for it. It ...

The vast majority of Internet users, when searching for comfortable accommodation in the Google search engine, first want to see photos, description, offer, how much the accommodation costs, directions and opinions of people who have already visited the place. In addition, everyone wants to have all ...

The times when you had to contact an IT specialist to make a minor change to your contact details or add a new entry to the news section of your website are gone forever.

Currently, most websites operating on the Internet have a content management system (CMS). The CMS system allows you to use a ...