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You can also use it to display customer testimonials, which will help build trust with potential customers. It is also important that your website is mobile-friendly so that people can access it from any device at any time of the day or night. SEO Search engine optimization (SEO) is at the heart of ...

DM (Direct Message) : specific to Twitter, refers to private messages (PM) that two (or more) people can send each other on the condition that each follows the other's account. The messages will only be seen by the two interlocutors only. Engagement : interaction sought by a brand with Internet ...

As they become more and more mature, your prospects will gradually obtain the information that interests them, at the right time. Reading these communications by your prospects allows you to qualify them and know their level of maturity. Indeed, the salesperson knows how to do it. However, you have ...

And recognizing the talent of your counterparts is the first step before being able to compete with them . "A poor disciple who does not surpass his master" : that's what Leonardo da Vinci said! How to properly manage your company blog? Determine your goals Depending on your Buyer Personas and the ...

Your buyer persona should be updated regularly based on changes in your target market. It is also important to share it with everyone involved in managing your customer base, so that everyone is on the same page.SWOT analysis is a technique used to assess the strengths, weaknesses, opportunities ...

Especially on the latter, if you want to expand your business into German-speaking countries. However, if you are looking for a career change or to do business outside the DACH region, LinkedIn remains the obvious choice. In addition to its international dominance, LinkedIn with its free services ...

A good communication strategy is above all knowing how to question yourself! Neoexpert's advice : SendinBlue allows you to monitor the performance of your email campaigns in real time. Thanks to its dashboard, you can consult different indicators at the same time and adapt your actions according to ...

Email? We send more than 87 billion per year and spend an average of more than 3 hours per week on it (according to Médiamétrie). Figures that do not take into account consultation on mobile. And it's not over! A French person receives an average of 39 emails per day and has two email accounts. In ...

This shows you value their opinion and opens the door for future engagement. You might say: Subject Line: “Thank You for Your Purchase!” ‍Body: “Hi [Name], we are so thankful for your recent order! How are you enjoying your new items? Your feedback helps us enhance more and provide the best ...

Your email greetings set the tone, whether you are sending a client, colleague, or friend. If you’ve struggled with making your emails stand out, you’re in the right place. In this article, I’ll share actionable tips for crafting the perfect email greetings, based on professional best practices and ...