Indonesia Data

Knowing how to build a customer database is one of the most important practices for communicating with your audience. In data-driven marketing, this foundation is necessary to create more efficient strategies. So, learn how to build a customer database right now.

Camila Casarotto

Jan 6, 22 | 9 min ...

There are thousands of KPIs that can be measured. We are in an age where the flow of information is immense and constant! The key point is to know how to choose which indicators to measure.

Lucas Gabriel

Jan 12, 22 | 10 min read
KPI
Reading time: 8 minutes
A KPI — Key Performance Indicator — is a ...

Brainwriting is a technique that allows you to generate 108 new ideas in just half an hour. It is therefore not surprising that it has recently proven to be more efficient than brainstorming. Find out exactly what it is, how it differs, what its advantages are and how to do it to boost your ...

We often think of social media as a marketing tool for a very obvious reason: social media is fertile ground for a brand to connect with its audience, listen to opinions, share creative content, start conversations and build a sense of community with its customers.

Sharon Embry

Jan 20, 22 | 7 min ...

Barbara Greggio

Feb 11, 22 | 5 min read
Brand loyalty declining
Reading time: 5 minutes
A study of 2,000 people in the US and UK by Edit, a customer data specialist, and Kin + Carta, a digital transformation consultancy, reveals that more than a quarter (27.4%) of consumers no longer show any ...

Also known as bounce rate, the bounce rate is a metric that evaluates the number of people who have accessed a site and then left it without interacting with any of its pages.

Tassia Dias

Mar 1, 22 | 9 min read
bounce rate
Reading time: 7 minutes
Achieving a good ranking on Google and other search ...

Understand the benefits of retargeting and remarketing advertising to positively impact consumers and increase sales.

Ivan de Souza

Mar 7, 22 | 8 min read
retargeting advertising
Reading time: 7 minutes
Planning and executing the most appropriate Digital Marketing strategies for the ...

Vanessa Dias

Mar 11, 22 | 5 min read

Reading time: 4 minutes
These days, no one goes anywhere without a podcast or two downloaded on their phone or tablet. For obvious reasons, anything that audiences can’t live without is a good money-making prospect for entrepreneurs and businesses. However ...

Alina Neves

Mar 23, 22 | 3 min read
twitter feed algorithm
Reading time: 3 minutes
After receiving several criticisms from its users, Twitter decided to take a step back and listen to them. According to its own statement , "they moved the timeline backwards and removed the tabbed experience," where ...

Social media has captured a large part of our daily attention and leveraging these platforms to attract and delight audiences has become an indispensable strategy for businesses and brands around the world. Find out the best time to post on TikTok by reading this article!

Luis Herrera

Apr 9, 22 ...