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The term Growth Hacking is recent, but on everyone's lips. Behind these two English words which literally mean "growth hacking" lies a range of marketing strategies and methodologies which sometimes lead to confusion and misunderstandings.

Where does Growth Hacking come from? What types of ...

To grow your community, you don't need to have millions of followers on Instagram. The theory of 1000 True Fans by Kevin Kelly will even allow you to earn money on Youtube, Instagram and all social networks.

In the world of SEO and social media presence, increased competition often makes it seem ...

Artificial intelligence is here to stay and we must focus our efforts on finding ways to better harness its full potential, as its impact on various areas of society is undeniable and its development will continue to transform our reality in increasingly profound ways.

Marketing and communications ...

Growth marketing combines data science, creativity and continuous experimentation. It offers agile companies a powerful lever to stand out and accelerate their development. This multidisciplinary approach is distinguished by its focus on the entire customer funnel, from acquisition to retention ...

a sense of urgency to generate sales. For example, you can offer an exceptional 10% discount valid today only. This is a strategy that can act as a trigger for prospects who want to buy your product, but who are not yet ready to take action.
The Surprise Method: If you’ve ever negotiated with ...

Meta offers unique opportunities to reach and convert your target audience. In 2024, the group has 3.98 billion active users on these platforms, worldwide 1 . Facebook allows brands to generate new leads with its form ads 2 .

Table of Contents

Understanding the fundamentals
Optimizing your ...

Website design is not only about programming disciplines and user experience. While these two factors are important, SEO is even more important. SEO must therefore be at the heart of the development of a new website or even when redesigning an old one to better position itself on search engines. So ...

If you run a SaaS business, you probably have nightmares about high customer churn .

HOWEVER, this problem is not just a problem for those with a subscription business model, understanding how to reduce customer churn should be a priority for ALL business owners.

Why? Because reducing monthly loss ...