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Customer Personas
A customer persona is an archetype of a broad segment of your audience. Therefore, customer persona marketing is a way to sell directly to a homogeneous group of your audience. A persona is a marketing tool that allows us to get a clearer idea of ​​who we are targeting when ...

Nowadays, what is known as “ cross channel marketing ” predominates on the daily agenda , a term that describes the experience of a customer when he or she combines different channels or media in the same purchasing process.


Defining cross channel marketing
The key today is to put the customer at ...

Some in the sales world say that before you think about generating big profits with your company, it is important that you understand the level of satisfaction of your customers. A useful tool for this process is the feedback survey .

Through this, it is possible to see that in addition to selling ...

If you've come this far, it's because you know the real importance of a marketing plan for your business. This is the document that guides you on how to grow, helps you analyze what might be wrong and hindering results, or even understand your role in the marketing team.

This is how you can ...

We all receive a sea of ​​emails in our inboxes every day. And the desire to click and consume the content of a message starts with the subject line . That's why it's so important for your campaigns and deserves your full attention. Now, if you're having trouble finding the right words to create a ...

Surely this question has generated, on more than one occasion, quite a few doubts for you. And do you know why? Because we normally stop to analyze in depth the content of the message, its cordiality and length, or on other occasions we are interested in nuances in the CTA , but then, when it comes ...

As much as we always give you a lot of advice on Email Marketing in this blog and talk about how wonderful its implementation is and its great potential as a commercial tool , it is true that there may be times when the statistics are not as expected by the companies that implement the technique ...

Whether we like it or not, we cannot deny that there are absolute truths that no one can deny, and one of them is that using Email Marketing in the fashion sector is -undoubtedly- a must . And, without a doubt, the key is to focus efforts on trying to create the best possible experiences for each ...

Email Marketing for educational institutions, why it is important and practical examples
The educational sector must take advantage of the possibilities offered by the Internet to reach more people and provide a better service to its subscribers. On the other hand, the possibility of providing ...

Increase your subscribers' participation in newsletter surveys with these tricks
The first thing to remember is that using an email marketing solution makes it easier to reach more people , but you have to work hard on your deliveries. Nowadays, recipients and subscribers' time is money , so you ...