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Lead Generation vs. Demand Generation: Conceptual and Practical Differences
Creating content that delivers ROI is no easy task. The world of content marketing and sales operations is vast, and includes many different terms. Understanding the proper terminology is what separates an amateur from a ...

Are you aware of the power of video testimonials?

If not, it's time to learn! I'll tell you in detail.

I'll also tell you how you can automatically collect video testimonials with Hubspot. You won't have to worry about spending extra time asking for testimonials.

Read on to unravel the mysteries ...

Self-employed workers and SMEs are still focusing their efforts on traditional marketing techniques: commercial ads, billboards, direct mail, cold calling, etc. These types of messages are increasingly losing effectiveness and are difficult to control and measure, as well as reaching anyone who, in ...

Boston, world capital of Inbound Marketing thanks to Hubspot
This week, the Boston Convention and Exhibition Center is hosting the Inbound 2014 event organized by Hubspot with the slogan: "Come together. Get inspired. Be remarkable." It is the most important event of its kind due to the number of ...