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Lead nurturing programs are a key action in B2B marketing strategies. B2B sales cycles are generally longer than B2C sales cycles, so it is necessary to create several touch points to help the user go through the entire conversion funnel.

However, creating a good lead nurturing program is not a ...

Business-to-business (B2B) marketing shares some conceptual foundations with business-to-customer marketing, but B2B marketing professionals face different challenges due to the nature, needs and purchasing processes of their business customers. Discover the 6 aspects to take into consideration ...

Sales prospecting performance on Linkedin relies heavily on the copywriting skills of salespeople.

With the right strategy, your Linkedin prospecting messages can generate dozens of meetings every week. See for yourself.

LinkedIn Sales Prospecting
In this article you will see:

How to write ...

Every day new marketing tools come onto the market, but there is one whose effectiveness has remained constant over the years.

We are talking about email marketing.

While there’s a lot of buzz in the marketing world today about social media, SEO, and video, the numbers prove that email marketing ...