Indonesia Data

According to a recent report , only one in four B2Bs adopts a referral program . This is disconcerting considering that it is one of the lowest-cost acquisition strategies available.

We’ve already mentioned Dropbox, which thanks to referrals managed to go from 100,000 to 4 million users in just 15 ...

With LinkedIn , as we have seen, the actions to take are:
Plan a content plan that allows you to introduce your product to your connections;
Attract interested people with your posts : the more engaging they are, the higher the chance of reaching the potential customer;
Convert links into leads with ...

The Content & Digital Marketing Strategy thus fits into the overall B2B Digital Marketing strategy of the company and aligns with its positioning, so as to reflect the history, culture and values ​​of the company.

However, we must not forget the objectives and performance indicators that allow us ...

Hyper-personalization represents a radical change in marketing strategies and tools: putting the customer at the center of the experience of using and purchasing a product and service is an increasingly urgent need, especially in the B2B sector.

Data is at the heart of this innovation: collecting ...

According to the HubSpot platform , there are four phases of a classic lead generation strategy, regardless of the means by which it is conducted:

The visitor discovers your company through one of the marketing channels: the website, the blog or the social media page, but also by participating in ...

As Steve Jobs said, “Details matter,” and in emails, that’s more than true. The impression you make on your subscribers can influence their opinion of your company and their purchasing decisions. That’s why it’s essential that your emails contain elements that not only represent your brand, but also ...