Search found 444 matches

by kumartk
Sun Apr 20, 2025 10:14 am
Forum: Indonesia Data
Topic: The concept “The job to be done” by Harvard Professor Christensen
Replies: 0
Views: 195

The concept “The job to be done” by Harvard Professor Christensen

This concept is an approach that examines customer needs from a differentiated perspective. It is based on the idea that customers purchase products or services to complete a task (the job). Customer needs can be divided into functional, emotional, and social dimensions.

In connection with ...
by kumartk
Sun Apr 20, 2025 10:02 am
Forum: Indonesia Data
Topic: PS: An audit is not an online marketing strategy
Replies: 0
Views: 99

PS: An audit is not an online marketing strategy

An online marketing strategy is the plan that defines how a company intends to achieve its goals. Audits, which usually cover individual areas (e.g., content audits, SEO audits, etc.), evaluate the current status of the area, identify areas for improvement, and conduct in-depth analyses.

An audit ...
by kumartk
Sun Apr 20, 2025 9:48 am
Forum: Indonesia Data
Topic: What is a potential analysis?
Replies: 0
Views: 96

What is a potential analysis?

A potential analysis is a systematic process that helps a company evaluate its opportunities and possibilities in digital marketing. The main goal is to identify potential opportunities that enable the development of an effective online marketing strategy or the improvement of existing measures ...
by kumartk
Sun Apr 20, 2025 9:34 am
Forum: Indonesia Data
Topic: The process of brand development: How is a strong brand created?
Replies: 0
Views: 140

The process of brand development: How is a strong brand created?

A strong brand doesn't emerge overnight—it's the result of careful and continuous development work . The key to success lies in a deep understanding of your market, your target audience, and your competitors. These insights form the foundation for developing clear brand values ​​and a compelling ...
by kumartk
Sun Apr 20, 2025 9:33 am
Forum: Indonesia Data
Topic: The process of brand development: How is a strong brand created?
Replies: 0
Views: 170

The process of brand development: How is a strong brand created?

A strong brand doesn't emerge overnight—it's the result of careful and continuous development work . The key to success lies in a deep understanding of your market, your target audience, and your competitors. These insights form the foundation for developing clear brand values ​​and a compelling ...
by kumartk
Sun Apr 20, 2025 9:06 am
Forum: Indonesia Data
Topic: Qualifications and interfaces that SEOs need in companies
Replies: 0
Views: 152

Qualifications and interfaces that SEOs need in companies

According to a 2020 Microsoft study on the trends in marketing skills considered important for the 2020s, SEO was named the most important hard skill. The relevance of SEO in marketing now seems to be recognized. However, there are some differences between corporations and agencies in this area, and ...
by kumartk
Sun Apr 20, 2025 8:47 am
Forum: Indonesia Data
Topic: Content marketing as a strategy for thought leadership
Replies: 0
Views: 122

Content marketing as a strategy for thought leadership

Companies and individuals often use content marketing measures to achieve a position of thought leadership and gain the trust of their target audience. Content marketing is ideal for this purpose: one's own expertise is presented in an appealing way and then disseminated. The more striking and ...
by kumartk
Sun Apr 20, 2025 8:11 am
Forum: Indonesia Data
Topic: Make sensible use of SEO and SEA synergies
Replies: 0
Views: 82

Make sensible use of SEO and SEA synergies

In order to make the most of the synergies between SEO and SEA, we first need to understand the exact difference between the two disciplines.

PPC offers direct visibility and allows us to generate immediate traffic. By optimizing PPC campaigns, we can quickly determine which goals we can achieve ...
by kumartk
Sun Apr 20, 2025 7:03 am
Forum: Indonesia Data
Topic: How data comes to life
Replies: 0
Views: 102

How data comes to life

We combine analytical precision with creative storytelling expertise. Experts in data analysis, content creation, and PR work hand in hand to develop compelling stories from complex data sets that engage target audiences and convince the media. The key is putting the available data into perspective ...
by kumartk
Sun Apr 20, 2025 6:37 am
Forum: Indonesia Data
Topic: TikTok Advertising mit Branded Effects
Replies: 0
Views: 207

TikTok Advertising mit Branded Effects

Branded Effects are also about activating users. Effects are particularly popular on TikTok. A custom effect, filter, or sticker that users enjoy while also referencing your brand offers great potential. The effect isn't just a simple ad; it encourages users to take action themselves, creating ...