Indonesia Data

In this article we tell you how businesses and entrepreneurships are changing as a result of the pandemic.


While employment rates have dropped, the stock market has soared . While social distancing has kept us away from loved ones, we are connecting with family and friends more than ever. And ...

The keyword match types used by Google Ads are a classification that serves as a reference for the search algorithm to control which words “trigger the display of your ads.”

The broader the match option, the greater the traffic potential for that keyword. On the other hand, the narrower the match ...

We live in unprecedented times. And with everything that’s already happened around the world in 2020, it’s easy to forget that we’re almost at the end of the year. But one thing that has remained constant is truer today than ever: the need for advertisers to deliver actionable change.

Brands can ...

We’ve been talking quite a bit about “content” when it comes to inbound, so let’s pause for a minute to clarify one thing.

While many companies treat inbound marketing and content marketing as synonyms, they are not the same thing at all.


In fact, most people would probably say that content ...

L’Oréal USA, for example, is proof that simply updating a text overlay or call-to-action (CTA) can improve your bottom line at a fraction of the cost.

This spring, when the company faced retail store closures for some of its direct-to-consumer brands, such as Kiehl’s, the marketing team adapted ...

As we approach the end of a challenging year, people are slowly starting to shop again. But they are doing so carefully and consciously, buying local and embracing e-commerce more than ever.


Going forward, brands will need to be prepared to take a variety of in-store and online measures to serve ...

We encourage our clients to evaluate their own systems and procedures. Bring all partners into a “room” or group to reduce the effect of silos and drive alignment.

Integrate data across sales and media channels.

Sharing best practices across teams and partners, and monitoring the competitive ...

Josh Peterson , senior director of digital at Sleep Number Corporation, shares how the retailer pivoted from in-store sales to driving triple-digit growth in e-commerce revenue.

Prior to the pandemic, Sleep Number’s business model was centered on creating delightful in-store experiences that ...

Atin Kulkarni is the head of PepsiCo’s global media and data center of excellence. Here he shares advice for video advertisers looking to get more out of their measurement strategy:

After many years as a marketer, I’m no stranger to navigating a crisis. But the current one is uncharted territory ...

As the COVID-19 pandemic changed every aspect of our lives, companies around the world realized the urgency of accelerating their digital transformation. The trend, which was already growing, became unavoidable. We tell you what the reasons for this wave are and how to join the change.


In the ...